Title Marketing Director (Europe) (Ref: 17161)
Categories Building Management Systems
Salary c.£120k, Bonus (30%), Car Allowance (£10k)
Location Berkshire
Job Information

Marketing Director (Europe)
Ref: 17161

Building Management Systems
c. £120k, Bonus (30%), Car Allowance (£10k)

Our client is part of an international group. It enjoys an established presence in the sectors in which it operates. Their customers need reliability in the products which perform in environments where safety and security are of paramount importance. Service is key, and this applies from installation through to ongoing maintenance & support.

Reporting to the Commercial Director (Europe), this is a key role in the leadership team with a focus on defining and executing a marketing plan that is aligned to the company’s growth strategy.

The Role:

  • Work with country-based commercial teams on the following activities: Strategic planning (including corporate positioning), market and competitive analysis, customer segment penetration plans, and related product positioning.
  • Develop call to action orientated advertising targeted toward key customer segments that increases brand awareness and supports growth.
  • Oversee marketing communications including branding, thought leadership, public relations, advertising, white papers, trade shows, seminars + events collateral materials. Also analyst market research management, website design and content either directly or on an outsourced basis.
  • Define and direct marketing programs for demand creation, lead generation and lead tracking and management.
  • Assist with product launch management, sales training, presentations, sales tools, competitive analysis and general sales support.

    The Candidate:

  • Graduate calibre with minimum 10 years marketing experience in an international business.
  • Sector experience must include exposure to a business environment where supply, install and after sales service are the principal activities.
  • Experience dealing with diverse European cultures and being effective within a matrixed management structure.
  • Flexible, open to new ideas and managing challenging situations.
  • Strategic vision, excellent communication and presentation skills.
  • Apply Now
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